Blog
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Seasonal Sellers on Etsy: How to Plan Cash Flow Year-Round
For many Etsy shops, Q4 alone accounts for 40 to 60 percent of annual revenue, which means the other three quarters aren’t just slower, they’re a genuinely different financial environment that needs its own plan rather than being treated as…
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Cross-Posting Etsy Listings to Facebook Marketplace: What Works
# Cross-Posting Etsy Listings to Facebook Marketplace: What Works Facebook Marketplace and Etsy reach fundamentally different buyer intent: Etsy shoppers are actively searching for handmade or vintage goods; Facebook Marketplace shoppers are often browsing locally, comparison-shopping against secondhand and new…
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Etsy Fee Increases Over the Years: Why Diversifying Matters
Etsy’s transaction fee rose from 3.5% to 5% in July 2018, then from 5% to 6.5% in April 2022 – a 1.5 percentage point increase that was significant enough to trigger a widely publicized seller strike (Etsy Seller Fees: Complete…
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How to Legally Structure a Growing Etsy Business (LLC, Sole Prop, etc.)
Every Etsy shop is already a business the moment it makes its first sale, whether or not the seller has formally registered anything. The question isn’t whether the shop has a legal structure, it’s whether the default one (an unregistered…
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Etsy Shop Burnout: Why It Happens and How Sellers Recover
A shop that’s growing in sales can still be quietly failing its owner – burnout doesn’t wait for a slow season to show up, and it often hits hardest right after a shop’s best year. Table of Contents Introduction Etsy…
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Multi-Marketplace Selling: Etsy, eBay, and Your Own Site
Roughly 61% of Etsy sellers already sell on at least one other marketplace or their own website, and multichannel sellers report meaningfully higher revenue on average than single-channel sellers. But adding channels without a sync plan is how sellers end…
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How to Build a Website for Your Handmade Brand Without Losing Etsy Traffic
Building a website doesn’t require leaving Etsy, and most sellers who succeed at it don’t treat it as a replacement. Etsy’s own built-in search traffic took time to earn and is difficult to replicate from zero on a new domain,…