Store Score Team
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Packaging and Unboxing: Does Presentation Affect Etsy Reviews?
Etsy’s own Seller Handbook recommends branded elements – custom tape, logo stickers, thank-you cards – specifically to make the unboxing moment feel more special, treating packaging as a deliberate part of the buying experience rather than an afterthought to shipping…
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Common Etsy Presentation Mistakes New Sellers Make
A buyer decides whether to trust a new Etsy shop in seconds, almost entirely from presentation signals, not from reading reviews they don’t have yet. Most new-seller presentation mistakes are invisible to the seller because they’re looking at their own…
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How to Use Etsy’s About Video Feature Effectively
The About section is one of the only places on an Etsy shop page where a buyer sees the person behind the listings, not just the product photos. A short video there does more to establish trust in 30-60 seconds…
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Consistent Branding Across Etsy Listings: A Practical Guide
Etsy’s own Ultimate Guide to Branding puts it directly: consistency doesn’t require everything to match: it requires your banner, logo, About section, and product photography to complement each other as pieces of one bigger picture. Table of Contents Introduction A…
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What a ‘Complete’ Etsy Shop Profile Actually Looks Like
Etsy doesn’t publish a single official “shop completeness score,” but it does give sellers a specific set of profile fields, banner, logo, About section, shop policies, FAQ, sections, and an owner/team profile, each of which serves a distinct trust or…
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Seasonal Banner Updates: How Often Top Etsy Shops Refresh Their Look
# Seasonal Banner Updates: How Often Top Etsy Shops Refresh Their Look A shop banner is the first thing a visitor sees after clicking through from search, before a single listing loads. Left static year-round, it quietly signals a shop…
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Etsy Shop Name Ideas: What Actually Works for Search and Branding
A shop name has to do two jobs at once that pull in different directions: it needs to be memorable and brandable enough that a buyer remembers it after they’ve left, and it can’t rely on Etsy’s search algorithm to…
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Rebranding an Etsy Shop Without Losing Your Existing Reviews
A common assumption stops sellers from rebranding shops that genuinely need it: the fear that a new name means starting over from zero reviews. Etsy ties reviews, star ratings, and case resolution history to your shop’s underlying account ID, not…