Store Score Team
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Cost-Plus vs. Value-Based Pricing for Handmade Goods
Cost-plus pricing answers “what do I need to charge to cover my costs and make a margin?” Value-based pricing answers a completely different question: “what is this actually worth to the buyer?” Most sellers only ever ask the first one.…
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The Real Cost of a ‘Free Shipping’ Listing on Etsy
“Free shipping” is a search-ranking decision as much as it is a marketing one. Etsy gives priority placement to listings that offer it, which is exactly why so many sellers turn it on before they’ve actually done the math on…
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How to Price a New Product Line With No Sales History Yet
A brand-new listing has zero sales data, but the shop launching it usually isn’t starting from zero information — comparable listings, category price medians, and cost math are all available before the first sale ever happens, which means “no sales…
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How Competitor Pricing Research Actually Works on Etsy
Most sellers “research competitor pricing” by scrolling a search results page for ten minutes and eyeballing an average. That’s not research, it’s an impression. And it usually leads to pricing either defensively low or with no real anchor at all.…
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Pricing for Wholesale vs. Etsy Retail: What Changes
A price that works on Etsy almost never works as a wholesale price. Not because wholesale buyers are cheaper to sell to, but because the entire cost structure underneath the price changes the moment a retailer, not an individual, is…
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When to Run a Sale on Etsy (and When Not To)
# When to Run a Sale on Etsy (and When Not To) Etsy’s own Seller Handbook offers four distinct discounting mechanisms – sales, promo codes, discounted bundles, and targeted offers – each built for a different situation, which means “should…
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Etsy Sales Tax and Fee Math Every Seller Should Understand
Etsy acts as a marketplace facilitator and is required by law to calculate, collect, and remit sales tax on behalf of sellers in every US state that has a sales tax and a marketplace facilitator law – and it does…
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How Shipping Costs Quietly Erase Etsy Profit Margins
Etsy’s 6.5% transaction fee isn’t charged on your item price alone. It’s charged on the item price plus whatever you charge for shipping. That single detail is why shipping quietly costs more than the number on the postage label. Table…
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Etsy Plus vs. Standard: Is the Upgrade Worth the Monthly Fee?
Etsy Plus costs $10 a month and includes $8 worth of credits (listing and ad credits) that most active shops would spend anyway. The real question isn’t whether the credits have value: it’s whether the remaining features are worth the…
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Digital Downloads Pricing Benchmarks on Etsy: What Top Shops Charge
Digital listings pay the same 6.5% transaction fee and payment processing fee as physical items, per Etsy’s Fees & Payments Policy: the fee structure doesn’t change, only the absence of shipping and materials cost does. Legal disclaimer: Pricing benchmarks below…