Store Score Team
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Etsy Listing Photo Standards: What Top Shops Do Differently
Etsy’s own Help Center recommends listing images with a width and height of at least 2000 pixels, and specifies that a listing’s first photo should be at least 635 pixels wide and tall to avoid displaying lower-quality in search results…
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Shop Announcement Section: What to Put There (and What Not To)
The shop announcement sits at the top of an Etsy shop page, above every listing. It’s one of the first pieces of text a visitor reads, and most sellers either leave it blank or fill it with information that belongs…
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How to Make an Etsy Shop Look Established When It’s Brand New
A shop with zero sales and zero reviews is working with a genuine trust deficit, since review count and shop age are two of the clearest, fastest signals a shopper checks before committing to a purchase. Presentation can’t manufacture reviews…
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Etsy Shop Policies: What to Actually Include
A shop policy section that just repeats Etsy’s default legal boilerplate answers none of the specific questions a buyer actually has before purchasing from a small, independent shop. Table of Contents Introduction Etsy’s Shop Manager gives every seller dedicated fields…
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Etsy Profile Photo Best Practices for Handmade Sellers
Etsy’s shop icon displays at 500 x 500 pixels and the individual owner profile photo at 400 x 400 pixels, both square, per Etsy’s own image requirements documentation. Getting the technical specs right is table stakes; the techniques below cover…
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Etsy Shop Banner Size and Design Guide (2026)
A shop banner is one of the first things a buyer sees after clicking into your shop, and a stretched, pixelated, or off-center one undercuts every SEO and pricing decision you’ve gotten right elsewhere. Getting your banner dimensions right sounds…
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How to Write an Etsy About Section That Builds Trust
Buyers on Etsy aren’t just deciding whether they like a product. They’re deciding whether they trust an unfamiliar, independent seller with their money and their shipping address. The About section is one of the few places on a listing page…
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How to Price Limited-Edition or One-of-a-Kind Etsy Listings
A one-of-a-kind piece has no second chance at a sale. Price it like a standard production item and it either sells too fast for what it was worth, or it sits unsold because the price didn’t communicate that this exact…
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Currency and International Pricing on Etsy: What to Watch For
Etsy displays your listing price in a buyer’s local currency automatically, but the price you set and the amount you actually receive can diverge in ways many sellers don’t notice until a slow month reveals the gap. Table of Contents…
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How Etsy’s Star Seller Requirements Quietly Pressure Pricing
To earn Etsy’s Star Seller badge, a shop must maintain a 95%+ message response rate within 24 hours, 95%+ on-time shipping with tracking, and an average review rating of at least 4.8, evaluated over a rolling three-month window (What is…