Shop Presentation
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Etsy FAQ Section: What Buyers Actually Want Answered
A shop’s FAQ section is one of the few places on Etsy where a seller gets to answer a buyer’s hesitation before it turns into a support message, an abandoned cart, or a return request. Most shops either leave it…
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How to Photograph Handmade Products With Just a Phone
The gap between a phone photo that looks amateur and one that looks professional almost never comes down to the camera. It comes down to light, background, and angle: three things a $30 setup fixes as well as a $2,000…
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White Background vs. Lifestyle Photos on Etsy: What Converts Better
Unlike Amazon, Etsy has no white-background requirement for listing photos. Sellers are free to use styled backdrops, props, and lifestyle scenes, and Etsy’s own image-quality guidance is about clarity, lighting, and zoom-ready resolution, not background color (Photography tips – Etsy…
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Shop Sections on Etsy: How to Organize Listings for Buyers
Etsy’s own Shop Sections documentation confirms sections appear as links in your shop’s sidebar and can hold up to 20 custom sections plus the default “All items”: but an empty section simply won’t display at all. Table of Contents Introduction…
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Etsy Video Listings: Do They Actually Improve Conversion?
# Etsy Video Listings: Do They Actually Improve Conversion? Etsy lets sellers add a short video to a listing, and the feature has been positioned as a way to help shoppers “get a better idea” of a product. What Etsy…
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How Many Photos Should an Etsy Listing Have?
Etsy allows up to 10 photos per listing, but the minimum required to publish is just one. That gap between “allowed” and “required” is exactly where a lot of listings quietly underperform: a single photo technically satisfies Etsy’s rules while…
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Mobile Shop Preview: How Your Etsy Shop Looks on a Phone
A shop banner, About section, or listing description that reads perfectly on a desktop editing screen can look completely different once it renders on a phone. Most sellers build their shop while looking at a desktop browser, then never check…
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Etsy Listing Photo Standards: What Top Shops Do Differently
Etsy’s own Help Center recommends listing images with a width and height of at least 2000 pixels, and specifies that a listing’s first photo should be at least 635 pixels wide and tall to avoid displaying lower-quality in search results…
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Shop Announcement Section: What to Put There (and What Not To)
The shop announcement sits at the top of an Etsy shop page, above every listing. It’s one of the first pieces of text a visitor reads, and most sellers either leave it blank or fill it with information that belongs…
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How to Make an Etsy Shop Look Established When It’s Brand New
A shop with zero sales and zero reviews is working with a genuine trust deficit, since review count and shop age are two of the clearest, fastest signals a shopper checks before committing to a purchase. Presentation can’t manufacture reviews…